Bill Long is a farmer and for the past 23 years has managed his own company – Ag Consulting Co, a South Australian based agricultural consulting business established in 1995. The company provides agronomic and farm business management advice to farm businesses across SA and manages and conducts research and communication projects to growers on a range of agronomic and farm management issues. He has participated in and managed projects on carbon, climate, snails, controlled traffic, seeding systems, inter-row sowing systems, cereal and pulse canopy management, leaf disease control in cereals and pulses, weed management, plant growth regulants, pollination, soil carbon and stubble. He has been a member of the BCG Yield Prophet team to improve understanding of soil water and the use of crop modeling to assist advisors and farmers knowledge on soil water/plant production relationships. He was a founding member of the Yorke Peninsula Alkaline Soils Group, the SA and Vic Independent Consultant group and the Ag Excellence Alliance and is past Chairman and committee member of; SA GRDC Advisor Update Committee, TopCrop SA, Crop Science Society of SA and the Snail Management Action Group and the Grain Pest advisory group. He served on the GRDC’s southern panel from 2011 until 2017. Bill has developed farm business benchmarking programs and was involved in the development of Plan to Profit®, a farm business analysis tool. Bill holds a bachelor of Applied Science in Agriculture, is a graduate of the Institute of Company Directors and undertook studies in the use of decision support tools and farmer and advisor decision-making processes. He has a keen interest in ag extension and adoption practices. In more recent times and as a result of the studies in decision-making, Bill spends more time with clients running farm boards and thinking strategically about their business management and development opportunities. With his wife Jeanette and son Will, he grows lentils, chickpeas, beans, cereals and canola, and runs sheep on his properties on Eyre Peninsula and the mid north in SA. He is passionate about the grains industry and enjoys the complexity and challenges of understanding and managing farming systems across Australia.